01
Choose where to focus.
Market coverage, delivery or service capacity and account economics shape the shortlist. We agree which customer relationships are worth pursuing.
MARKET + ACCOUNT PRIORITIESOUTBOUND GROWTH ADVISORY
Your next major contract starts with the right conversation.
A growth partner for industrial businesses and companies serving regulated markets.
Gelo is your outbound growth advisory partner. We connect account research, buyer understanding and positioning with managed outreach and follow-up to start relevant commercial conversations.
Let’s map your next 10 target accountsA free shortlist of 10 potential customer accounts. Tailored to your market.
See what’s insideFROM PRIORITY ACCOUNT TO CONVERSATION
YOUR TARGET MARKETIllustrative market
01 / UNDERSTAND THE ACCOUNT
Your priority customer accounts
Market fit · Source evidence · Buyer roles
02 / MAKE THE APPROACH RELEVANT
Positioning meets outbound.
Your offer · Buyer context · Outreach & follow-up
03 / QUALIFY & HAND OFFA relevant commercial
A relevant commercial
conversation for your team.
GeloYour commercial team
Research establishes fit. Replies and calls establish interest.
For businesses serving industrial water markets
Water servicesEquipmentTreatment chemicals + adjacent suppliers
01 / THE RIGHT ACCOUNTS
A considered approach to
the accounts that matter.
We work with your leadership and sales team to define priority accounts, understand likely buyers and position your offering around a relevant reason to talk.
02
Build a reason to engage.
We connect your equipment, chemicals or services to available account evidence. For water-treatment accounts, that may include boiler or cooling-system references.
OFFER + EVIDENCE + POSITIONING03
Understand the buyers.
Operations, maintenance, engineering and procurement may all have a role. We research likely stakeholders and qualify responsibility through conversations.
BUYER CONTEXT + DECISION ROLESYour existing customers and other agreed exclusions stay out of the outreach list.
02 / YOUR STARTING POINT
Your next 10 target accounts.
A reason for every introduction.
Start with a free shortlist of 10 potential customer accounts in one agreed market. Each account comes with a fit rationale, source evidence, likely buyer roles and clear unknowns. We then discuss the outreach services that could help start conversations.
Real sources. Clear limits.
Illustrative Midwest research sample—not evidence of buying intent or local purchasing authority. These large corporate sites demonstrate the research method; supplier access and fit for your team remain unqualified.
01 / GURNEE, ILLINOIS
Roquette
Gurnee production facility
Boilers + cooling towers- Source evidence
- Official production-supervisor posting R0027248 describes responsibility for boiler, cooling-tower and chiller operation.
- Role to explore — inferred
- Plant utilities or production manager. Purchasing responsibility is unconfirmed.
- Equipment confidence
- High for the published reference; current configuration still needs verification.
STILL UNKNOWN
Official source for Roquette (opens in a new tab)Local vs. corporate supplier selection, current provider, contract timing and buying interest.
Posted Aug 27, 2026 · Checked Oct 7, 2026
02 / MILWAUKEE, WISCONSIN
Molson Coors
Milwaukee Brewery
Boiler-room evidence- Source evidence
- Official Refrigeration Operator posting 39783 references engine-room and boiler-room operators. No cooling-tower claim is made.
- Role to explore — inferred
- Utilities leadership. The posting identifies a utilities reporting line, not supplier-selection authority.
- Equipment confidence
- High for boiler-room evidence in the source; present treatment scope is unverified.
STILL UNKNOWN
Official source for Molson Coors (opens in a new tab)National vendor agreements, site purchasing authority, contract timing and buying interest.
2026 posting; date varies · Checked Oct 7, 2026
03 / ANDERSON, INDIANA
Nestlé USA
Anderson factory
Boilers + cooling-water treatment- Source evidence
- Official Mechanic Utilities posting 419130 lists boiler maintenance, cooling-tower water treatment and pH neutralization.
- Role to explore — inferred
- Utilities or maintenance manager. Local buying authority has not been established.
- Equipment confidence
- High for the stated utilities duties; equipment details and supplier access need confirmation.
STILL UNKNOWN
Official source for Nestlé (opens in a new tab)Local vs. corporate purchasing, incumbent treatment provider, contract timing and buying interest.
Publication date not shown · Checked Oct 7, 2026
Explore the fields in your tailored shortlist
WHAT YOUR TAILORED SHORTLIST WILL CONTAIN
Account fit, with the research attached.
01 / EXAMPLE FIELDS
Potential customer account
Company name, relevant site location and company website belong here after research.
Awaiting account researchThis describes the record format. It is not a real facility or a verified opportunity.
- Market & offering fit
- Location, account profile and fit against your agreed equipment, chemical or service criteria.
- Relevant account evidence
- Source-backed reasons for potential fit, including boiler or cooling-system references where relevant and available.
- Relevant buyer roles
- Likely operations, maintenance, engineering or procurement roles. Decision authority to be confirmed.
- Sources, date & confidence
- Source URLs, date researched and confidence in each finding, with the reason behind it.
EXPLICIT UNKNOWNS
Current suppliers · Contract timing · Site-specific needs · Budget · Buying interest
No private contact details are displayed here.
Request your tailored sampleJob postings may expire and equipment evidence may be incomplete or dated. These references do not establish active projects, treatment problems or open contracts. Inclusion in a shortlist does not mean a company is dissatisfied, seeking a supplier or ready to buy.
03 / HOW WE PARTNER
From account priorities
to your team’s
next conversation.
We work alongside your team on who to approach, how to position your offering and how to follow through on a relevant response.
Where our work meets yours- 01
Set the account priorities.
Agree your target market, offering, worthwhile account profile, delivery capacity and existing customer exclusions.
- 02
Research accounts and buyers.
Build the shortlist with source-backed fit, likely stakeholders, research dates and explicit unknowns.
- 03
Shape the positioning together.
Review the account evidence and connect your actual offering to a relevant commercial question. Your team verifies technical claims and approves the approach.
- 04
Run outreach and follow-up.
Gelo manages email infrastructure, messaging, sending and follow-up, then uses responses to refine the approach with your team.
- 05
Qualify the conversation.
Replies and calls establish relevance, responsibility and willingness to explore your offering against agreed criteria. Your team receives the evidence and conversation context.
04 / CLEAR RESPONSIBILITIES
Your expertise. Our growth partnership.
A considered path to the buyer.
Gelo advises on account focus, buyer context and outbound positioning, then manages the approach. Your team owns technical, regulatory and commercial decisions.
GELO HANDLES
Account strategy and outbound execution.
- Priority-account and buyer-role research
- Positioning and messaging with your team
- Email infrastructure, outreach and follow-up
- Reply qualification against agreed criteria
- Handoff with evidence and conversation context
YOUR TEAM HANDLES
Technical judgment and the commercial relationship.
- Technical discovery and offering suitability
- Regulatory requirements and claim validation
- Proposals, pricing, negotiation and closing
- Equipment, chemical or service delivery
A qualified conversation is a starting point. Appointments, contracts and revenue are not guaranteed.
05 / BEFORE WE TALK
Good questions.
Clear answers.
A few things to know about the research, the handoff and working together.
Are these accounts ready to buy?
The shortlist identifies potential fit from available evidence. It does not establish purchase intent. Buying interest, site-specific needs, contract timing and decision authority must be qualified through replies and calls.
Can you exclude our existing customers?
Yes. We agree existing customer and other exclusion criteria before outreach. Your team reviews the sample and flags accounts that should stay off the campaign list.
What counts as a qualified conversation?
We agree the criteria together before launch: market and offering fit, a relevant contact, and confirmed willingness to explore your offering. The handoff includes what was confirmed and what still needs discovery.
What kind of advisory work does Gelo provide?
Our advisory role covers account priorities, buyer research, positioning and outbound execution. We do not provide engineering, treatment or regulatory advice. Your specialists verify technical claims and applicable requirements.
How does pricing work?
Paid engagements use a monthly retainer plus a performance component agreed around attributable new business and account economics. We define the scope, attribution, fee basis and payment terms together before work begins.
What is included in the free shortlist?
A tailored shortlist of 10 potential customer accounts for one agreed market, including fit rationale, relevant source evidence, likely buyer roles, research dates, confidence and unknowns. It is a research starting point. Outreach services and campaign execution are scoped separately.
START WITH YOUR ACCOUNT PRIORITIES
Which accounts could shape
your next stage of growth?
Tell us who you want to serve and what you bring to the market. We’ll agree the criteria for your free shortlist of 10 potential customer accounts and discuss how we could partner on outreach.
Book a 15-minute account call (opens Cal.com in a new tab)
10 potential customer accounts.
One tailored market shortlist.